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Mario's Hot 'Ink, Not Mink' Ad

Mario's hot "Ink, Not Mink" peta2 ad

Mario wants everyone to be comfortable in their own skin and leave fur where it belongs—on animals. In fact, the Grammy-nominated R&B singer and Dancing With the Stars alum feels so strongly about the way that animals are treated by the fur industry that he bared his skin and showed off his "Soul Truth" tattoo in an "Ink, Not Mink" ad for peta2.

Says Mario, "Every piece of fur that you see out there and people wearing, there's an animal [who's] lost ... his or her life. And hopefully, we can get, you know, more people involved with not wearing fur, not killing animals, you know? They have hearts, they have emotions, you know?" Check out the behind-the-scenes footage of Mario's photo shoot and find out what else the self-proclaimed animal lover had to say.


Mario's right: Behind every coat, collar, cuff, and tiny bit of trim is an enormous amount of suffering. Millions of minks, foxes, rabbits, chinchillas, dogs, cats, raccoons, rabbits, and other animals are beaten, strangled, drowned, and electrocuted for their fur. Many are even skinned alive. Please never wear fur or fur trim.

Join Mario and help animals by pledging not to wear fur today!

Sign This Petition

Full Petition Text: 

I don't believe in supporting an industry that causes animals a lifetime of suffering and a cruel and painful death. No animals will be killed just so that I can wear them. By signing my name, I pledge to be fur-free.

Signed,
[Your Name]

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