During the 2012 Super Bowl, CareerBuilder debuted a new commercial featuring chimpanzees, despite hearing from tens of thousands of concerned consumers who were offended by the company's ongoing exploitation of chimpanzee "actors." CareerBuilder first began airing ads that portrayed chimpanzees as misbehaving office workers in 2005, but the company announced that it was permanently retiring the campaign in 2008. Company officials went back on their promise and decided once again to exploit chimpanzees for their commercials.
What's wrong with using chimpanzees in ads? Chimpanzees used in the entertainment and advertising industries are typically very young animals who are prematurely removed from their mothers—often just days or weeks after birth.
Trainers use physical abuse to ensure that chimpanzees know "who's boss" and to force the animals to perform confusing, unnatural behaviors on cue.
By the time chimpanzees reach approximately 8 years of age, they are too strong to be safely handled and are often discarded at unaccredited roadside zoos or otherwise warehoused in appalling conditions. Using them in such advertisements also undermines conservation efforts. A 2008 study published in the journal Science revealed that using this endangered species for advertising seriously hinders conservation efforts by misleading the public into believing that the animals are not in jeopardy.
Send a quick, polite note to CareerBuilder and urge the company to follow the lead of other companies by agreeing not to feature chimpanzees in any future ads.
Dear [Decision Maker],
Sincerely, [Your Name]