Insurance agency GEICO recently started sponsoring the Professional Rodeo Cowboys Association (PRCA)—which supports more than 600 cruel events each year. Rodeos are violent events in which normally tame, docile animals are terrorized and provoked into behavior that makes them appear to be fierce and aggressive. This is done through the use of cruel electric prods, flank or bucking straps, and spurs—all of which burn, wound, and/or dig into the animals' skin and sensitive tissue. Please urge GEICO to make the humane and progressive decision to cancel its sponsorship of the PRCA.
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Dear [Decision Maker],