Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any way.

Urge Sears to Stop Using Wild Animals in Ads!

kmart shark

In March, a whitetip shark who was being used for a Kmart commercial died shortly after the shoot. According to whistleblowers who were on set and contacted PETA, the 5-foot-long shark was flown to Los Angeles from New York and placed in a small above-ground pool in Van Nuys, California. Actors reportedly jumped in and out of the pool with an obviously distressed shark who died hours later.

After the shark was removed from the set, he was replaced with a much more appropriate animatronic hippopotamus, which was later enhanced using computer-generated-imagery (CGI). 

PETA is urging Sears, which owns Kmart, to ban the use of wild animals in its ads and stick to realistic, humane alternatives in the future. The animatronic hippopotamus is an excellent example of how animal characters can be featured without causing real-life suffering. Sears also recently advertised for Kmart using a capuchin monkey, despite objections from PETA. 

Monkeys used for television and film are taken from their mothers shortly after birth and forced to live in small cages, causing severe distress and depriving the animals of maternal care that is crucial for their long-term well-being. When monkey "actors" reach maturity and become dangerous, trainers usually dump them at roadside zoos or other substandard facilities. 

Please join PETA in urging Sears to ban the use of primates, sharks, and other wild animals in future commercials in favor of humane animatronics and CGI.



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