Got a sweet tooth? Think twice before picking up a Mars candy bar! You should know that candymaker Mars, Inc.,—the creator of M&M's, Snickers, and other candies—continues to fund deadly animal tests, despite the fact that more reliable human tests are available and that none of the tests are required by law.
Mars recently funded a deadly experiment on rats to determine the effects of chocolate ingredients on blood vessels. Experimenters force-fed the rats by shoving plastic tubes down their throats and then cut open the rats' legs to expose arteries, which were clamped shut to block blood flow. After the experiment, the animals were killed. Mars has also funded cruel experiments in which mice were fed a candy ingredient and forced to swim in a pool of paint and water. The mice had to find a hidden platform to avoid drowning, and after the experiment they were killed and dissected. In yet another experiment supported by Mars, rats were fed cocoa and then anesthetized with carbon dioxide. Their blood was collected by having needles jabbed directly into their hearts, which can lead to internal bleeding and other deadly complications.
Mars is also lying to the public claiming that it doesn't fund cruel animal tests, even though we have uncovered a history of such experiments.
Mars' top competitor, Hershey’s, has pledged to PETA that it will not fund or conduct experiments on animals. Please urge Mars to follow Hershey's lead and immediately end all support for animal tests!
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Dear [Decision Maker],